MyMindMovie
03
Mind
2023
Soma isn’t just a skincare brand — it’s a philosophy of slowing down. But when it came to their first TV commercial, they needed more than beauty shots.
They wanted meaning.
Our brief was to craft a short film that expressed “ritual over routine” — something you feel, not just watch.
We led with story. Not scripts, but sensations.
The concept followed a single day in the life of three women — different cities, different lives, but bound by one gentle habit: taking a moment to care for their skin, and themselves.
There was no dialogue. Just movement, light, breath.
Client:
Mind
Date:
2023
Role:
